Hiring a digital marketing agency has become commonplace due to the continued growth of online marketing. However, it can be difficult to determine who to hire. Let’s face it, everyone will claim to be the best, but statistically that’s just impossible. So how can you make a good decision about who to hire? One of the easiest ways is to focus on their qualities. As an agency with two decades in the business, we wanted to share the top qualities of the best digital marketing companies.
What does a Digital Marketing Company do?
A leading digital marketing company will provide a range of services that allow them to develop, implement and manage an online marketing strategy for a company. They need to be able to quickly analyze and assess a customer’s business and derive an approach that will help increase growth and conversions while aligning with branding and long-term goals.
Some offer specialized or specific services, others offer a full spectrum of options, making them a one-stop shop for marketing and advertising needs.
Top qualities of the best digital marketing companies
Market leaders – The top companies are all market leaders in different ways, recognized by their colleagues for their competence and expertise. In addition to publishing blogs or white papers, the best digital marketing companies will have won awards in their field, distinguished employees who are known for their experience, and are members of notable groups or communities for their knowledge.
Great Testimonials – Customer testimonials are a common quality of the best digital marketing companies. The important consideration for testimonials over assessments is that they are usually very detailed and specific recommendations on how to solve a problem or achieve its goals. The top companies will receive numerous testimonials over the years from different companies that demonstrate not only the company’s ability, but also consistency in their ability to deliver results. If they can make so many customers happy, they should be able to do the same for you.
Experience – You cannot overlook experience, even in a rapidly changing industry such as digital marketing. The best talent can fail without the experience that helps implement a plan and produce results consistently. Problems always occur in every industry, and the experienced hands at the helm know how to navigate rough waters when that happens for a smoother experience.
Strong leadership – A company’s excellence often starts at the top. When people think of elite companies, I think of the famous people at their helm, like Steve Jobs and Apple or Bill Gates and Microsoft. People with good eyesight, leadership, intelligence and a strong work ethic can inspire those around them and provide structure and motivation conducive to success. Be sure to review the history of a marketing company with who started the company. Have they always been customer focused and focused on providing great service? The leader often sets the tone for everyone and ideally you want to hire a company with a leader with positive traits that resonate with you.
Good Reviews – Reviews can be a strong indication of a company’s overall sense of ability and professionalism. We have become a society dependent on others people’s opinions and reactions to experiences with products and services. While a fair amount of trust should be put in quality site reviews like Google and Yelp, it should always be taken with a grain of salt. False reviews can and do occur on the Internet, both positively and negatively. Some unscrupulous companies even hire people to post negative reviews to lower the ratings of top competitors. Take the time to read comments from all types of comments to one better overall sense of the business.
Ability to Deliver – Some people believe that “you get it when you get it,” or that delays are just part of the process. Others believe that “5 minutes early
time ‘, and that it is always better to promise too little and deliver too much than the other way around. Which company do you want to work with? The best digital marketing companies can consistently deliver the results that customers expect, as it should be. People pay for results, not empty promises. Consider both carefully reviews and testimonials to understand whether or not a company regularly meets and exceeds expectations.
Culture – Corporate culture can be very important if you interact regularly with that company. Do you prefer to work with people who are professional, courteous, organized and happy or a more negative group that does not focus on employee happiness and retention, but works hard while focus on their own bottom line? It takes planning, time and resources to create a good work culture that is supportive, but they are often the best companies to work with because interactions are more positive on average.
The Bottom Line
The bottom line is that not every digital marketing company is created the same way. Some are simply better than others. One of the easiest ways to distinguish the wheat of the chaff is to look at the top qualities of the best digital marketing companies and see how boxes tick off a potential hiring. If not most or all list, it might be a good idea to keep looking.
